
Our Work
We are here to help, using our vast experience and expertise to guide, mentor and advise senior management as they navigate the complex world of major events and the national and international sporting landscape.
Chris Heverin
Founder
Chris Heverin is the Founder and Managing Director of Initiative Sport.
Based in Melbourne, Australia, the business has a wonderful track record of achievement and success in delivery and consulting in major event management, strategic marketing, and direct representation for the sports and entertainment industries. Chris also holds the below board roles within the industry.
Chair - Australian Mass Participation Sporting Events Alliance LTD
Chair - 1000 Steps PTY LTD
Director - Sheridan Initiatives PTY LTD
Director - Quad Events PTY LTD
Our Expereince