Our Work

We are here to help, using our vast experience and expertise to guide, mentor and advise senior management as they navigate the complex world of major events and the national and international sporting landscape.

Chris Heverin

Founder

Chris Heverin is the Founder and Managing Director of Initiative Sport.

Based in Melbourne, Australia, the business has a wonderful track record of achievement and success in delivery and consulting in major event management, strategic marketing, and direct representation for the sports and entertainment industries. Chris also holds the below board roles within the industry.

  • Chair - Australian Mass Participation Sporting Events Alliance LTD

  • Chair - 1000 Steps PTY LTD

  • Director - Sheridan Initiatives PTY LTD

  • Director - Quad Events PTY LTD

Our Expereince

  • Mass Participation Events

    Mass Participation Event Delivery

    Tough Mudder (Licensee – Australia)

    Spartan (Licensee – Australia, NZ and Fiji)

    2023 Rotary International Convention

    That’s Not My Dog Comedy & Music Festival

    Cape to Cape MTB (Founder & Event Director)

    Port to Port MTB (Founder & Event Director)

  • Special Olympics 2013 Asia Pacific Games

    Largest sporting event in regional Australia in 2013

    30 nations, 4,000 athletes, 3,300 volunteers and 25,000 people at the Opening Ceremony

    Chris Heverin was the Games Director (CEO), with all Initiative team members undertaking Management roles and responsibilities.

  • Olympic Games

    Sydney 2000 commercial representation

    • VISY Industries - Olympic sponsorship & events program

    • Basketball Australia – Olympic marketing communications

    • Athletics Australia – Olympic hospitality management

    London 2012 commercial representation and athlete management

  • IAAF World Athletics Championships

    Commercial representation and marketing communications for

    • Edmonton, Canada

    • Paris, France

  • Australian Sport Consulting

    AFL Clubs - Carlton, Western Bulldogs and Sydney Swans

    National Basketball League - North Melbourne Giants and Southern Melbourne Dragons

    Cricket Australia

    Cricket Victoria

    Stawell Gift

    Southern 80

  • International Sport

    Media and Marketing Communications

    USA Dream Team vs Australian Boomers

    Commercial and Event Delivery

    • Wales Rugby Union

    • Norwich City FC

    • Warwickshire County Cricket Club